your logically unacceptable conclusion.
blast your imagination.
make your life cooler.
sticking up for irony.
Love Life more than its Logic.
Who we are
Red Hook is a Swiss based company with
Italian heartbeat and international mindset.
We conceive, design, plan, produce and distribute
Industrial design & LifeStyle products
To benefit quality of life.
To promote irony.
To ignite a taste of beauty.
Light projects
From darkness to light
Light is our first step
The one we will always love the most.
Just as light does, we want to introduce an element that
changes the rules of the game, that turns the table around.
And we want to do it our way.
A big, huge, humanized lighted up animal.
Please meet Jérôme
Jérôme
Jérôme is our pride.
He’s the first born of a family we wish will become very large, very soon.
We always thought that the pursuit of perfection is the only possible way to express our idea of irony.
We didn’t just want to create the most surprising object possible, we wanted to create the finest emotional and charismatic character possible out of human fantasy.
And we did it
Our philosophy
Bringing paradoxes into every day life.
Surprising with our irrational proposals.
Replying with unpredictable conclusions to situations.
Advancing unconventional and apparently illogical answers.
Proposing a different P–O–I–N–T of V–I–E–W.
We want you to STOP over admiring something we’ve created to astonish you, to shake your soul to bring back your original child enthusiasm.
We want you having fun.
Because fun is a serious matter
and we take it professionally
